Filmmaker Mudassar Aziz is happy with the audience and critics' response to his film Khel Khel Mein (KKM), starring Akshay Kumar in the lead role. Despite its release alongside two major films— Stree 2 and Vedaa —KKM has soldiered on after underperforming initially. Also read : Khel Khel Mein movie review: Akshay Kumar is in terrific form in a smart laugh riot “My opinion would obviously be one of emotional attachment with KKM.
So I will take an objective standpoint and say films like Kantara (2022) and Pushpa: The Rise (2021), when they started out, actually did box office numbers across a stretch of a number of days,” says Aziz contrasting this with films that performed well on OTT platforms and then continued to succeed in theatres, such as Laapataa Ladies . Aziz notes that the theatrical business is changing, observing, “When I see theatrical business, I see that there has been a change.” A post shared by Akshay Kumar (@akshaykumar) Aziz says he would be "dishonest" if he says that its box office performance doesn't affect him, but he has found a bright side to look on.
"It would be wrong to say it doesn't shake you in the beginning. Slowly what seeps in is the fact that your acid test is coming from the reactions," he admits, adding, "Numbers can be governed by several factors. In some cases you will realise in the past that some films have landed up getting a great weekend, maybe only because of one song and then the film has found no legs.
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