Kerala is set to host approximately 350 destination weddings between September and February, marking a significant rise from last season's 300 weddings. The State anticipates revenue exceeding Rs 2000 crore from these events, making it a favoured choice after Jaipur and Goa for extravagant celebrations. Popular venues like Kovalam, Kochi, Kumarakom, and Alappuzha are booked for the upcoming season, attracting couples seeking picturesque backdrops and unique experiences at a relatively lower cost compared to other destinations.
Manju Balaram, co-founder of Magical Weddings in Thiruvananthapuram, noted increased bookings at these scenic locations. Each wedding is expected to bring in between Rs 2.5 crore to Rs 3 crore to Kerala's economy.
Event planners highlight the allure of Kochi's coastline and the state's hospitality as major draws for international and domestic couples alike. The budget for weddings ranges from Rs 4 crore to Rs 5 crore in Jaipur and Rs 3 crore to Rs 4 crore in Goa. Kerala attracts destination wedding guests seeking beautiful venues and experiences at a lower cost compared to these destinations.
He also emphasised the increasing demand for Kochi's picturesque coastline in the upcoming wedding season. Expenditures include approximately Rs 3 crore rupees on accommodations, food, and ceremonies, while revenues soar with purchases of gold jewellery, clothing, and travel services, potentially surpassing Rs 1000 crore. Experts foresee continued growth, especiall.