Kenyan digital commerce startup tappi has partnered Safaricom’s M-PESA for Business to empower M-PESA’s 650,000-strong network of Kenyan MSMEs with tools to bolster their online credibility and visibility. Founded by Kenfield Griffith and Louis Majanja, tappi is an end-to-end digital commerce SaaS solution tailored for MSMEs, which allows business owners to download its app, add their “look and feel”, and promote their business through a three-step process that goes to Google Ads, Facebook Ads, and Instagram Ads using airtime credit or mobile money. Since its inception in 2022, tappi has been on a rapid growth journey capturing verified reviews on over US$3 million consumer transactions and engaging with over 150,000 consumers.
Disrupt Africa reported in December the startup had raised US$1.5 million through an oversubscribed pre-seed round of funding, and it recently made Ivory Coast its third market , having already moved into Nigeria. It has now partnered M-PESA for Business as part of M-PESA’s drive to expand its suite of services for the 650,000 users registered for its business till number, and over 50 million monthly active users across several African countries.
tappi becomes one of the first mini apps to feature on M-PESA For Business, and will deliver a subsidised package equipping M-PESA’s merchants to build their online presence, capture verified reviews and strengthen engagement with an expanded customer base. For KES1,350 (US$11), merchants will rece.