Friday, August 23, 2024 Saruni Basecamp, a luxury safari brand in Kenya , combines ethical tourism with community-based conservation, offering immersive cultural and wildlife experiences. Saruni Basecamp marks the launch of a new luxury safari brand in Kenya, centered on conservation and community engagement. This venture emerges from the acquisition of Saruni, a high-end safari company with lodges in the Masai Mara and Samburu, by Basecamp Explorer, a well-established hospitality group with properties in the Masai Mara.
This rebranding effort is driven by a unified vision to enhance and promote a community conservancy model for tourism in East Africa, focusing on sustainable practices and local empowerment. Saruni Basecamp has grown into a distinguished portfolio of 12 pioneering and ethically driven safari lodges and camps, all deeply rooted in community-based conservation and tourism. This collection showcases the best of Kenya, offering exclusive Big Five game viewing, including unique experiences like night drives, off-roading adventures, and family-friendly safari activities.
Guests can also participate in impactful initiatives, such as tree planting, supporting fair-trade women’s jewelry cooperatives, and visiting a wildlife and Maasai education center. Notably, President Barack and Michelle Obama once stayed at the iconic Basecamp Masai Mara, where a grove of native Kenyan trees now stands in their honor. In Samburu, guests can immerse themselves in an extraordinary.