Universal Music Group East Africa (UMG EA) announces the signing of prolific Kenyan singer, songwriter and producer Njerae into its roster of Kenyan acts. This deal brings forth new opportunities for former independent artist Njerae as they join forces to create commercially successful music and go far beyond the framework in the global music industry. Sharing her excitement on the new deal she penned with Universal Music Group EA, Njerae noted that the giant music company would “provide resources and expertise that will help me create much better music and grow my fan base.
” Speaking on the latest signee, UMG EA General Manager Chinasa Udeala shared “Njerae is special. She is the voice of the new emerging music culture in East Africa. Listening to her style of music, she transcends not just EA, but internationally how it addresses everyday needs, and speaks to core life experiences regardless of people’s age, generation, class or whatever.
We are glad to have her join our robust team”. Njerae’s meteoric rise in the music industry began from the corridors of Sauti Academy before forging a name in the live circuit. She has played numerous festivals from DIY festivals such as Wazi Wazi Festival to more legacy-based festivals such as Blankets & Wine.
Njerae’s imminent rise was enshrined through her 2022 debut album ‘Unintentional’ that featured croony and emotive cuts that endeared her to a loyal Kenyan and diverse audience internationally. Her late 2023 offeri.