New Product Line Features Two Moisturizers Designed to Defend and Support the Skin's Natural Collagen SKILLMAN, N.J. , Aug.
15, 2024 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE ) ("Kenvue" or the "Company"), the world's largest pure-play consumer health company by revenue, is launching Neutrogena® 1 Collagen BankTM featuring the Company's patented micro-peptide technology. The launch propels Neutrogena®, the #1 Face Care Brand 2 , into the pre-aging category and is poised to meet the needs of Gen Z, a new generation of consumers, seeking ways to proactively prevent their skin from aging.
According to a 2023 Mintel Facial Skincare study, 58 percent of Gen Z is worried about aging concerns beginning at age 23. With collagen being a vital protein responsible for keeping skin looking plump, and the body naturally losing up to one percent of collagen each year starting in its twenties 3 , the oldest Gen Z consumers are reaching a pivotal collagen-loss point. Neutrogena® Collagen BankTM offers an affordable and accessible way to invest in skin for the long-term.
Neutrogena® Collagen BankTM harnesses the power of a patented micro-peptide technology two times smaller than the leading anti-aging peptides on the market to penetrate more than 10 layers under the surface of the skin. Comparatively, the leading anti-aging peptides are too big to penetrate and sit on the surface of the skin. The Company's proprietary technology, developed with dermatologists, targets five markers critical .