Kendrick Lamar has confirmed that he will be the halftime performer at the Super Bowl LIX, set to take place in February 2025 in New Orleans. The Super Bowl halftime performance is a collaboration between the National Football League (NFL), Roc Nation and Apple Music. Roc Nation is a full-service management, music publishing, and entertainment company founded by US rapper Jay-Z.
Describing Lamar in an interview with The New York Times , Jay-Z said: “His deep love for hip-hop and culture informs his artistic vision,” Jay-Z said. “He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.
” ALSO READ: Rihanna to headline Super Bowl halftime show Super Bowl’s millions The 17-time Grammy Award-winner joins an illustrious line of global stars that have performed at the Super Bowl. Recent Super Bowl halftime performers include The Rolling Stones, Prince and Coldplay. The Super Bowl is one of the biggest television events in the US every year.
Over the years, a number of stars have passed the 100 million viewership mark, stretching all the way back to Black Eyed Peas’ 2011 performance. Justin Timberlake’s 2018 Super Bowl LII performance garnered 106.6 million viewers.
Performing hits like Gotta Feeling and Boom Boom Pow , the Blacked Eyed Peas ranked in 110.2 million viewers. In 2013, Beyoncé performed at Super Bowl XLVII and had 110.
8 million recorded viewers glued to the.