The beef that refused to die just keeps on making Kendrick Lamar and Drake more money, and they don't even have to outright reference it for that narrative to create all the more interest in their music. For example, Drizzy's new 100 GIGS drop recently placed him over Kendrick in Spotify monthly listening numbers , which K.Dot had dethroned him for due to the streaming success of cuts like "Euphoria," "Like That".

.. and, of course, "Not Like Us.

" The Toronto superstar has a massive fanbase that was going to eat his stuff up either way, but the battle has more casual fans as well as ardent haters hanging onto every word more so than usual. As for Kendrick Lamar, his numbers have always been great, but they've never been as much of a direct and disrespectful challenge until the aforementioned West Coast banger dropped. Now, a song that makes its PDF-file allegations crystal clear and clowns Drake for being a conniving colonizer that should go fetch Gatorade for the real players is making almost as many numbers as either artist's most accessible and widely palatable material.

In fact, "Not Like Us" recently surpassed Tupac's "Hit 'Em Up" as the most streamed diss track of all time; while only the Spotify numbers show up here, they most likely indicate activity across all major platforms. Read More: Kendrick Lamar Nearly Collaborated With Lil Wayne On A Classic Jay Rock Song Years Before Blowing Up Not only that, but it will likely rival some of Drake and Kendrick Lamar's biggest.