In the heart of Noida, Delhi NCR, designer Kehkashan Khan has created a fashion brand that effortlessly blends Indian heritage with modern aesthetics . Her brand, Kehkashan Kaleidos , reflects the rich cultural tapestry of India, where tradition meets innovation to produce garments that are both timeless and contemporary. The name “Kehkashan Kaleidos,” meaning "Universe of Beautiful Forms," perfectly encapsulates the brand’s mission—to create a harmonious fusion of traditional craftsmanship and modern design.

Each piece tells a story, celebrating the vibrant colours and intricate patterns that define India’s cultural landscape. In conversation with Kehkashan Khan Q: Hello, Kehkashan! Congratulations on launching Kehkashan Kaleidos. What inspired you to start this brand? Kehkashan (K): Thank you! The inspiration came from the kaleidoscope of colours, patterns, and traditions that are so integral to India.

I’ve always been fascinated by how these elements can tell a story, and I wanted to create a brand that celebrates our rich cultural heritage while adapting it to modern aesthetics. Fashion, for me, is more than just clothing—it’s a way to express identity and culture. Q: The name of your brand is quite unique.

What’s the story behind it? K: The name “Kehkashan Kaleidos” was chosen carefully to encapsulate the essence of what the brand stands for. “Kehkashan” means “universe” in Urdu, symbolising the vast and diverse inspirations that influence o.