Greece had a strong presence at the exhibition, with the participation of 81 Greek co-exhibitors in the Greek National Tourist Organization (GNTO) pavilion. As part of the exhibition, the minister signed a memorandum of cooperation with EasyJet and EasyJet Holidays, underlining Greece’s commitment to creating dynamic synergies with organizations that share a common vision and philosophy. This three-year strategic plan aims to deepen cooperation, promote mutual development and strengthen sustainable tourism growth.

Advance bookings for 2025 are on a positive track In her statements to Greek correspondents and journalists, Kefalogianni emphasized that “2023 was a record year and 2024 is expected to be a new record year for Greek tourism.” According to the minister, “based on the contacts we had with the British market and not only, it seems that the pre-bookings for 2025 are going very well, but Greece’s strategy is focused on the qualitative development of tourism, protection of the natural and cultural environment, diffusion of visitors to all regions of the country.” “N” present for the third year “N” will be present, for the third consecutive year, at the great celebration of world tourism, recording the achievements, developments, trends and concerns of the market.

Naftemporiki with its journalistic team will be hosted at the GNTO Pavilion (N2 -220 and N2 -520) and will report on the meetings of representatives of Greek tourism with travel organizations.