Saymedia Most companies do everything they can to keep their brands out of controversies, avoiding trouble at all costs to protect their reputations from being tarnished. However, no matter how hard these companies try, it's inevitable to steer clear from the damage that outside factors can cause completely or, in some cases, try to hide and avoid red flags to keep up appearances. 💰💸 Don’t miss the move: SIGN UP for TheStreet’s FREE Daily newsletter 💰💸 These companies have all faced criticism, and although some have managed to turn it around by creating programs to atone for their wrongdoings, others' troubles are far more complicated than that, as they involve skirting the law and illegal dealings.
Vittorio Zunino Celotto/Getty Images Abercrombie & Fitch's biggest nightmare makes a big, controversial return Just as Abercrombie & Fitch thought it had rebuilt its reputation, its biggest nightmare has returned. Abercrombie & Fitch had suffered from years of declining sales, but in 2024, the brand finally seemed to have turned around its unpleasant reputation by meeting investor expectations and reaching record numbers in its last reported earnings. Related: Keeping Up With Fashion: Prada, Diesel look outside the box for latest wins According to Abercrombie & Fitch's Q2 2024 earnings report, net sales increased by 21% from a year ago, and comparable sales grew by 18%.
Although an impressive turnaround, the fight is far from over for the fashion retailer as its bi.