KBS deems Jennie's 'Mantra' unsuitable for broadcast over brand references

A promotional image for Jennie's ′′Mantra′′ [OA ENTERTAINMENT] Korea's national broadcaster, KBS, has deemed Blackpink member Jennie's new single "Mantra" unsuitable for broadcast due to its inclusion of specific brand names. In a statement released on Wednesday, KBS explained that the song violates Article 46 of the Broadcasting Deliberation Regulations, which restricts product advertising. Luxury car brand Land Rover's Defender and fast-food chain In-N-Out Burger were included in the song. Related ArticleRosé and Bruno Mars' 'APT.' tops Spotify global chart, hits 114 million views on YouTube Blackpink's Jennie tops iTunes charts in 47 regions with 'Mantra' Jennie has the option to resubmit the song for review after editing out the controversial brand references. If the revised version is approved, it may then be aired on KBS. Since its release on Oct. 11, "Mantra" has topped iTunes’ top song charts in 47 countries worldwide. BY KIM EUN-BIN [yoon.seungjin@joongang.co.kr]

KBS deems Jennie's 'Mantra' unsuitable for broadcast over brand references Published: 24 Oct. 2024, 15:11 A promotional image for Jennie's ′′Mantra′′ [OA ENTERTAINMENT] Korea's national broadcaster, KBS, has deemed Blackpink member Jennie's new single "Mantra" unsuitable for broadcast due to its inclusion of specific brand names. In a statement released on Wednesday, KBS explained that the song violates Article 46 of the Broadcasting Deliberation Regulations, which restricts product advertising.

Luxury car brand Land Rover's Defender and fast-food chain In-N-Out Burger were included in the song. Related Article Rosé and Bruno Mars' 'APT.' tops Spotify global chart, hits 114 million views on YouTube Blackpink's Jennie tops iTunes charts in 47 regions with 'Mantra' Jennie has the option to resubmit the song for review after editing out the controversial brand references.

If the revised version is approved, it may then be aired on KBS. Since its release on Oct. 11, "Mantra" has topped iTunes’ top song charts in 47 countries worldwide.

BY KIM EUN-BIN [yoon.seungjin@joongang.co.

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