Pop star Katy Perry put on a show, and we liked it . Now Australian designers are waiting to see whether Perry’s success with the AFL grand final pre-show performance at the MCG, where Meat Loaf and KISS had previously failed, extends to the fashion arena. In publicity appearances for her 15-minute performance, Perry worked with her Australian stylist Tatiana Waterford on outfits from local designers Christopher Esber , Toni Maticevski, Ruby Pedder and Alix Higgins .
These outfits were shared with Perry’s 205 million followers on Instagram, along with fan accounts, with mixed results. “It has certainly led to an uptick in sales,” says Higgins. “But it’s not going to pay the rent.
” Katy Perry promoting her AFL grand final appearance in outfits from Australian labels Christopher Esber, Toni Maticevski and Alix Higgins. Credit: Instagram/@katyperry, Getty Higgins was approached to submit six complete looks for Perry’s consideration before the tour. “You take these requests with a grain of salt because 99 per cent of the time celebrities don’t end up wearing the outfit, but I had a good feeling about this one.
They came back and specifically asked me to provide the outfit with the ‘Crush’ slogan,” Higgins said. With the “Crush” top in Paris for a photo shoot, Higgins took to his sewing machine and crafted a new sample for the singer and crossed his fingers. “The first time that you know that it’s actually happening is when you see the photograph .