Kakao announced on September 23 the launch of its “Around Korea Challenge” (unofficial translation) campaign. (Image courtesy of Kakao) SEOUL, Sept. 24 (Korea Bizwire) – In a bid to promote low-carbon travel and stimulate regional economies, tech giant Kakao announced on September 23 the launch of its “Around Korea Challenge” (unofficial translation) campaign.
The initiative coincides with the completion of the Korea Trail, an ambitious project connecting the entire perimeter of the Korean Peninsula. The Korea Trail, developed by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, represents a monumental effort to create an uninterrupted path along the edges of the peninsula. With the opening of its final section, the DMZ Peace Trail, on September 23, the project reaches its culmination, following the earlier completions of the East Sea’s Haeparang Trail in 2016, the South Sea’s Namparang Trail in 2020, and the West Sea’s Seohaerang Trail in 2022.
The “Around Korea Challenge” invites participants to walk and document their journey along portions of the 4,500-kilometer Korea Trail — the country’s longest hiking route — between October 1 and November 30. Kakao, the campaign’s organizer, has been collaborating with the Korea Tourism Organization since April to promote and revitalize the trail. Following a recruitment drive that concluded on September 1, Kakao selected 45 diverse challengers ranging from their 20s to their 6.