HONG KONG SAR - - 19 September 2024 - Victoria Dockside, K11 Art and Cultural District ushers in a new era of luxury. Several of the world's most prestigious luxury brands plan to significantly expand their footprint at K11 MUSEA, underscoring their confidence in K11 Group's pioneering "Cultural Commerce" business model which seamlessly integrates culture and retail. Over the next 4 years, brands such as Audemars Piguet, Balenciaga, Brunello Cucinelli, Loewe, Saint Laurent and Van Cleef & Arpels will give their stores a facelift, while Prada is set to unveil their inaugural store at K11 MUSEA, collectively doubling the luxury footprint of these 7 brands at K11 MUSEA.
Taking advantage of K11 MUSEA's prime location, high visitor sales, and growing foot traffic, the latest stores by some of the world's most renowned luxury brands add to the allure of this unique art and cultural destination while expanding their footprint to more than 30,000 square feet. This underscores K11 MUSEA's enduring appeal as a destination for luxury shoppers seeking an unparalleled shopping experience with new featured duplexes and new concept stores. "We are excited that many leading luxury brands are expanding at K11 MUSEA, especially in the context of current Hong Kong retail sector," said Richard Cheung, Executive Vice President of K11 Group.
"This is largely the result of the strong performance and very high sales productivity at their current stores at K11 MUSEA. This reinforces our commitment to.