First Apple TV+ unveiled , a World War II drama depicting French fashion designers heroically carrying on with their vital work in Nazi-occupied Paris. Now the trailer for , a melodramatic family saga about a fictional French fashion house in crisis, struts down the catwalk. And it’s entirely in French.
Hey, it could be great. Or, as the trailer suggests, it could be preposterously self-important. And check out that tagline: “The fabric of power.
” Seriously? On the plus side, the show is brought to us by some talented folks behind good stuff — and . So I’ll leave out the “La Maison du Merde” jokes for now. debuts on Apple TV+ September 20.
So the new show, “set within an iconic Paris-based high-fashion atelier,” is a “behind-the-scenes look at the contemporary, ever-evolving world of fashion and aspirational French elegance and luxury,” Apple TV+ said Tuesday. The 10-episode series follows “two illustrious, dysfunctional and powerful rival families as they vie for dominance in the cutthroat world of high fashion.” And while that description sets up some potentially powerful drama, it doesn’t guarantee anything.
A show like this can be delicious good fun, given surprising turns of plot, perhaps a mix of humor and high drama, and great writing for outsized characters to chew on. But the trailer doesn’t show much evidence of those traits in the show. It looks like it takes itself more seriously than the audience might.
And do we need another show, l.