Jurgen Klopp to many, represented the guardian of traditional football values, a hard-working, authentic figure who connected with the crowd. BERLIN – Jurgen Klopp’s decision to join Red Bull as their “Global Head of Soccer” has sparked strong reactions from many German fans. Klopp, who once embodied the romantic ideals of football by coaching underdogs Mainz to the first division, reviving a struggling Borussia Dortmund, and restoring glory to Liverpool, is now seen as switching allegiances.
For years, Red Bull has faced criticism from fans worried about the increasing commercialisation of the sport they love. Klopp, to many, represented the guardian of traditional football values, a hard-working, authentic figure who connected with the crowd. Now, at 57, the former Liverpool boss has returned to the football scene in a surprising new role, and has faced ridicule and criticism.
Fans’ frustration is understandable, as Klopp’s career has seemed to stand in contrast to what a company like Red Bull represents, at least from their perspective. “I’ve lost my faith in football,” one fan wrote. Some accused him of selling out and declared that football had “died” with his decision.
Critics believe Klopp has tarnished his reputation and undermined his impressive career. However, football figures like Dortmund CEO Hans-Joachim Watzke and former player and pundit Jan Aage Fjortoft have defended Klopp’s move. Fjortoft called Klopp a gift to football and “the be.