Gurugram, Sept 16: JSW MG Motor India will enter the ‘accessible luxury’ segment with plans to introduce four new energy vehicles in the next two years for which it is setting up a new retail channel brand, ‘MG Select’, according to company Chief Growth Officer, Gaurav Gupta. The company plans to set up exclusive experience centres in 12 cities across India in the first year. “With MG Select we will be bringing in four new products over the next two years to begin with,” Gupta told PTI here.
“We will be bringing in fresh, new platforms and products and these will be across the new energy vehicles (NEV) platform. So, it will have plug-in hybrids, hybrids and electric vehicles,” said Gupta, however, he clarified that MG Select is not purely an EV channel. “The MG Select channel is for ‘premium entry’ of MG Motor India.
It will bring in accessible luxury products for the new age customer of today,” he added. At present the entry luxury car segment in India is at a price range of around Rs 45 lakh with vehicles like BMW 2 Series, Audi Q3 and Mercedes-Benz A Class dominating the category. Gupta said the company’s existing six models, including Hector, Astor, Comet EV and the newly launched Windsor EV, will continue to play in the mainstream segment through the current sales network.
When asked about the product launch programme for MG Select, he said, “We will start with two (products) in the next year itself, beginning from the first quarter of 2025.�.