Saturday, November 9, 2024 Jordan’s once-thriving tourism industry, renowned for its ancient ruins, desert landscapes, and serene resorts, is facing a serious crisis as regional conflicts deter visitors. Businesses across the country, especially in iconic destinations like Petra, Wadi Rum, and coastal areas along the Red Sea, are struggling to stay afloat as Western tourists cancel travel plans amidst fears of instability in the Middle East. The ongoing war between Israel and Hamas, now entering its second year, has severely impacted tourism in Jordan, a country known for its stable appeal in an often-volatile region.
In Petra , the famous archaeological site carved into rose-colored rock, hotel owners and operators have reported a drastic decline in visitor numbers. Enas Al-Hinti, manager of Nomads Hotel, has taken extreme measures to keep her business running, including halving staff salaries and asking employees to take unpaid leave. The decision reflects the financial strain faced by many in Jordan’s tourism sector as they contend with dwindling revenue and mounting costs.
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