If fashion is about telling a story, then it’s safe to expect a plot twist every now and again. Here at ELLE UK, we love an element of surprise, whether it’s an emerging designer’s bolt-from-the-blue success story, an unexpected collaboration between brands, or a trend that nobody could have predicted. It’s in this spirit that we’re launching The Showroom, a pop-up concept store in central London in collaboration with a mystery brand that will be unveiled at a special launch event.
Join us in-store to discover an exclusive edit of a brand-new collection, curated by ELLE’s Shopping Editor, Grace Clarke, and featuring everything from hard-working wardrobe staples to show-stopping pieces. ‘This is an exciting chance to take the value away from the label and focus our energies on the intrinsic value of the pieces offered,’ says Clarke. ‘This was the idea behind the curation of the pop-up.
I wanted to create a capsule wardrobe full of timeless pieces that can easily elevate your wardrobe without needing to completely overhaul your style. There really is something for everyone.’ The Showroom will be open 3-5 October at 59 Greek Street in Soho, London.
Visit us and try on a few pieces – you might just leave with a special new addition (or two) to your wardrobe. On 3 October, we’re hosting an intimate party for members where we’ll unveil the brand behind the collection in the company of industry experts and fashion insiders. As well as a drinks reception and.