Consumer John Lewis Christmas advert 2024: retailer teases UK TV ad with Never Knowingly Undersold campaign, first look By Alex Nelson Jobs and finance writer Comment Published 19th Sep 2024, 16:36 BST Updated 19th Sep 2024, 16:45 BST Watch more of our videos on ShotsTV.com and on Freeview 262 or Freely 565 Visit Shots! now The retailer has teased its much anticipated Christmas offering with a new ad 🎄 John Lewis has unveiled a new campaign centred around its revived ‘Never Knowingly Undersold’ price pledge The ‘through the decades’ ad is the first instalment in a trilogy leading up to the highly anticipated Christmas commercial The ad showcases a store window evolving over a century with iconic products and scenes from historical periods The ad features Laura Mvula's rendition of Paul Simon’s ‘I Know What I Know’ and a voiceover by Samantha Morton Sign up to the weekly Cost Of Living newsletter. Saving tips, deals and money hacks.

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This site is protected by reCAPTCHA and the Google Privacy Notice and Terms of Service apply. A British retail institution has teased its upcoming Christmas advertisement with a new campaign focused on a recently revive.