The illustrious JJ Valaya showcased his latest couture collection, ' MURAQQA ,' at the Hyundai India Couture Week 2024 , held at the Taj Palace in Chanakyapuri, New Delhi. In association with Reliance Brands and an initiative by the Fashion Design Council of India (FDCI), this grand event took place on July 27, 2024, at the Durbar Hall, bringing together fashion connoisseurs from around the world. JJ Valaya, a trailblazer in India’s luxury fashion and lifestyle design and a founding member of the FDCI, has consistently enchanted audiences with the timeless allure of the House of Valaya since its inception in 1992.
This season, in collaboration with American Express, Valaya presents 'MURAQQA,' a 60-piece collection (40 women’s and 20 men’s) that seamlessly blends rich textiles, fine crafts, and exquisite detailing across three distinctive themes: Istanbul, Isfahan, and Delhi. The Istanbul theme draws inspiration from Ottoman intricacies and Art Deco lines, infusing a sense of historical grandeur with modern elegance. Isfahan reinterprets the splendor of Persian carpets and miniature paintings, offering a contemporary twist to these traditional art forms.
The Delhi theme celebrates the opulence of Mughal inlays, intricately interwoven with motifs of flora and fauna, capturing the essence of India’s rich cultural heritage. Valaya's 'MURAQQA' collection features an array of luxurious fabrics, including custom-woven silks and lush velvets, designed to create a variety of s.