Gucci's website experienced an unexpected crash following the announcement of BTS member Jin as their new global ambassador. The news sparked an overwhelming response from BTS fans, known as ARMY, leading to a surge in website traffic that temporarily brought the site down. On August 8, Gucci revealed Jin as the brand's latest face, joining the ranks of other high-profile ambassadors.
The announcement triggered a frenzy among fans, who rushed to the website, causing it to crash due to the unprecedented volume of visitors. This isn't the first time that Jin's influence has had such an effect. A similar incident occurred when Jin was named the brand ambassador for FRED, a l .
After the announcement, FRED's website also saw an unusual spike in traffic, resulting in a temporary crash. Fans quickly dubbed this phenomenon the "Jin Impact," highlighting the singer's immense influence. Following the site crash, took to social media to share their reactions.
Many fans humorously warned other brands to prepare their websites for the "Jin Effect," as they predicted similar traffic surges in the future. Jin has a long history of wearing Gucci, often praising the brand's iconic style. In a statement to WWD, Jin expressed his excitement about joining Gucci as a global ambassador.
"It is meaningful and thrilling to be a part of such a house," he said, joining other ambassadors like Alia Bhatt, Dakota Johnson, and Jay Park. In addition to his new role with , Jin recently made headlines by be.