Saturday, July 20, 2024 Jiangsu, a southeastern province in China, is renowned for its breathtaking scenery and rich historical heritage. Over the past year, it has emerged as a viral tourist destination, drawing in global travelers with its charm and accessibility. As Jiangsu enhances the accessibility and quality of its tourism services, the province has seen a remarkable 108.
60% increase in foreign tourist visits to its major attractions. The official social media account, @VisitJiangsu, managed by the Jiangsu Provincial Department of Culture and Tourism, now boasts over 2.74 million followers, serving as a gateway to the province’s allure.
So, what has @VisitJiangsu done to capture hearts worldwide? Since January, @VisitJiangsu has been uploading a series of concise, easy-to-follow travel guides across Facebook, Instagram, and X (formerly Twitter). These videos, each under two minutes, offer practical travel advice, making them indispensable for overseas tourists planning to explore Jiangsu and beyond. With a strong start in 2024, @VisitJiangsu continues to highlight Jiangsu’s rich cultural heritage, stunning landscapes, and unique ways of life.
The platform’s ongoing efforts aim to further captivate and inform a global audience about the wonders of Jiangsu..