Jeremy Clarkson's foray into the pub business is seemingly not paying off as his new establishment faces significant financial losses. The former Top Gear host has revealed the woes of running his pub, which takes pride in exclusively using British ingredients – an initiative that initially won over many of his supporters. Despite this the establishment's high prices have attracted a fair share of critiques on social platforms.
Even with the raised eyebrows over its pricing Clarkson has openly stated that the hefty costs are essential but still fail to cover the pub's expenses, according to a report by the Mirror . The 64-year-old broadcaster doesn't shy away from discussing the higher-than-anticipated outlays and seeks customer empathy when it comes to settling up their tabs. In a piece for The Times , Clarkson said: "I do ask, if you drop by, to remember this.
Your lunch, if it arrives at all, is costing us a lot more than it's costing you – so please be kind." READ MORE: Singer attacked pub customer in 'moment of sheer stupidity' LATEST: Abuser who terrorised TV presenter sets up modelling profile after prison release He also touched upon just how deep the losses go, recounting: "I asked an AI programme to work out what the average price of lunch in a Cotswolds pub is and just charged that. It's possible that for every customer who comes through the door I'd lose about £10.
" Furthermore Clarkson discussed resisting the temptation to hike prices owing to the all-local .