It was impossible to resist the temptation of billing Friday as the "battle of the Cotswolds farmers", with two very famous faces hosting celebrations within just ten miles of each other. Bank Holiday weekend had already been looking perfect for all things traditionally British: Liam Gallagher was to celebrate the 30th year anniversary of Oasis' debut album 'Definitely Maybe' by performing it in its entirety during his headlining set at Reading Festival on Sunday. Though Alex James will indeed be vying for attention with his 1990s Britpop rival tonight, on Friday it was Jeremy Clarkson 's new pub launch that was stealing the show.

Could Alex's festival on his cheese farm, Big Feastival, still draw in crowds of up to 25,000 with so much else going on just a short distance from the farm? That was the question I set out to answer when I attended both Jeremy and Alex's festivities on the same day. Express.co.

uk can reveal that Alex is a fan of Amazon Prime show Clarkson's Farm - and that he counts Jeremy among those he'd most like to invite to a dinner party - but their worlds didn't collide this weekend. While Alex was busy hosting live food demonstrations in Kingham, Jeremy was serving up pints personally to customers at the Farmer's Dog, in the quaint village of Asthall. There was a healthy appetite for Jeremy's pub classics as a crowd of several hundred people began queuing before the doors had even opened - and hundreds were ultimately turned away.

After tucking into some of.