Jeremy Clarkson opens his new pub 'The Farmer's Dog' Jeremy Clarkson opened the doors of his Cotswolds village pub on Friday to huge fanfare, but not all of the several hundred people who queued to get a first taste appreciated the prices. Taking to Instagram afterwards, one slammed of the Clarkson's Farm star: "Really necessary to charge those prices? Absolutely ripping people off because it’s on TV, it’s sick." Another griped: "Now you wonder why people go to the supermarket.

" However, during a passionate opening time speech, Jeremy revealed: "Every single thing was grown by British farmers, even the black pepper and the sugar!" Fans have now rushed to his defence, pointing out that locally sourced fresh produce will cost more to Jeremy than cheap imports, as they demanded for punters to stop complaining about the prices. "Please stop complaining about the prices. You can't compare them to a 'normal' pub, where food is sourced by huge national wholesalers," one wrote.

"Mr. Clarkson buys directly from local farmers, which cuts out the middle man, and provides a fair price to the farmer so the produce is much better quality and helps British farmers." The fan added that was "worth a few extra quid in my book, as is the experience in visiting".

He added: "Before moaning about prices, just ask yourself if you are comparing like for like." READ MORE: Jeremy Clarkson takes on major rival in 'battle of the Cotswolds farmers' [LATEST] Jeremy Clarkson with a pint of Hawkstone at.