I ONCE asked a famous makeup artist who they thought was the most beautiful Filipino actress or celebrity was and the reply was Jennylyn Mercado. Mercado is indeed a lovely woman. What I like about her is that her skin is really smooth, with or without makeup.

Thus, I was not surprised to learn that she is the newest face of Beautéderm, a homegrown beauty and wellness brand that calls Angeles, Pampanga, its home. During the press conference hosted by Beautéderm founder and CEO Rhea Tan for Jennylyn last week, the actress revealed that she has psoriasis. When she was approached to do the endorsement, she had to test Beautéderm’s serums—Cristaux Retinol (anti-aging), Cristaux Vitamin C (brightening), and Cristaux Hydra-Beauty (anti-acne).

“They are very gentle on the skin. I didn’t experience any breakouts. I had to test them first before I agreed to endorse the brand,” said Jennylyn.

The actress disclosed that when she was younger, she’d use just about anything on her face. But when her skin started having problems, she became more conscious about what she uses. Aside from the serums, Jennylyn also likes Beautéderm’s gentle Jeune cleanser and Dr.

Beaute Balm, an all-around product with anti-bacterial properties that helps heal dry skin and soothe irritation. “I welcome Jennylyn to Beautéderm family. I hope this partnership will inspire Filipinas across the country to feel confident and beautiful in their own skin,” said Tan.

Both Tan and Jennylyn be.