This season, Old Navy is launching a new marketing campaign starring EGOT winner Jennifer Hudson. The campaign, titled “Love Is in the House,” features Hudson and invites viewers to celebrate the holiday spirit through ’s ethos of fashion, fun and togetherness. “It was a dream come true to work with Jennifer Hudson and see her sparkle in our new Shine denim,” said Zac Posen, executive vice president, creative director of Gap Inc.
and chief creative officer of Old Navy. “When we learned that Jennifer Hudson was launching her first-ever holiday album, we thought, now is the time to collaborate with an EGOT winner to spread joy in our ‘Love Is in the House’ holiday campaign.” The campaign showcases Jennifer Hudson as the season’s hostess inside an Old Navy house — a magical holiday home brimming with style and wonder.
Hudson dons the brand’s High-Rise Rockstar Jeans with a black shiny finish, a new product development, paired with a long-sleeve sweetheart velvet top and a faux-fur jacket. She hosts a themed house party attended by notable guests, including Lexee Smith, Raphael Thomas, Brody Hudson Schaffer (Boss Baby Brody) and Old Navy’s mascot, Magic The Dog. “The holidays are my absolute favorite time of year and there is no one who knows how to celebrate the season like my friends at Old Navy! We had so much fun creating this holiday party together — from the decorations to all the amazing outfits, you can’t help but feel transported to a magi.