If we thought Brat Summer was the next big thing in the world of pop culture and fashion, it’s time to take the “how to be demure” trend into consideration. After blogger and TikToker Jools Lebron posted a video on TikTok and Instagram about how she “did her makeup for work - very demure, very mindful”, the trend has now caught the attention of celebrities like Jenna Ortega, Jennifer Lopez, Penn Badgley, Lindsay Lohan and Jamie Lee Curtis as they jumped ship too. While the trend defines as being affectedly modest, reserved, or serious, it has become a social media sensation in no time.
Talking about doing makeup for a professional set-up, Lebron said, “I don’t come to work with a green cut-crease. I don’t look like a clown when I go to work. I don’t do too much, I’m very mindful at work.
See how I look very presentable? The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma.” She later continued with the trend by teaching her followers how to be “demure” in recent social media posts.
Designer Lakshmi Babu says, “A far cry from the recent aesthetic of quiet luxury, the modest style is all about embracing minimalism”. After posting on August 2, the original TikTok video garnered millions of likes and she has since made many more videos in the same line, on how she handles daily situations, like how she dresses when going to work, ho.