A manufacturer of sustainable and eco-friendly vodka is celebrating its first national supermarket contract by hand-delivering the stock by bike to drive down its carbon footprint. Jelley’s Vodka is launching its elderflower and honey-flavoured spirit into 14 Morrisons stores across Devon and Cornwall. Brand founder Benjamin Jelley will be cycling a 250km route between August 12 16 to personally deliver a total of 250 bottles, saving the equivalent of 0.
25 tonnes of carbon dioxide. Each bottle contains a QR code link to receive a pack of elderflower seeds, with drinkers urged to sow them to encourage the future growth of the plants, which act as pollinators for the dwindling bee population. Mr Jelley said: “We started the business a decade ago, selling at food and drink fairs and farmers markets but it has always been my ambition to secure a supermarket contract.
“We’ve made it happen and I wanted to do something to mark the occasion. As a B Corp brand, we are all about sustainability so removing the equivalent of 0.25 tonnes of carbon from the usual supply chain really fits in with our ethos.
We’re on a mission to reduce, replenish and rejoice - it’s our three-point plan for a better planet. “We’re proud of the product, which has been produced in partnership with the master distillers at Colwith Farm and features a drop of local honey from North Devon Queens in every bottle, and we can’t wait to see it on the shelves.” The epic ride will take in some of t.