Fashion evolves at a rapid pace, especially in the realm of traditional wear, where new trends emerge every season. Last week, we celebrated India Couture Week , which showcased mesmerising lehengas, ethnic drapes, traditional fabrics, and intricate craftsmanship. These stunning displays are definitely going to set the tone for the next wave of ethnic fashion trends .
Jayanti Reddy's latest collection for Couture Week, 'Evocative Nawabi Canvas,' inspired by Hyderabad's rich heritage showcases a stunning fusion of culture, colour, and couture. (Also read: Fashion trends 2024: From florals to cultural motifs, must-have saree prints to elevate your summer wardrobe ) Reddy reimagines Benarasi ensembles with a modern twist and introduces the beauty of Gota work for the first time. In the exclusive interview with HT Lifestyle, she shares insights into her creative process, the influence of Hyderabad's cultural heritage, and her commitment to keeping traditional crafts relevant in contemporary fashion.
Can you share more about your 'Evocative Nawabi Canvas' collection for India Couture Week and the inspiration behind it? Jayanti Reddy's India Couture Week collection is a cornucopia of culture and colour, couture and poetry. There's something for every style sensibility- from capes and jackets to corsets and lehengas, along with delicate pearl, beads and Zardozi embroidery. Also, one of the key highpoints is a whole section of Benarasi ensembles reimagined with a modern twist.
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