Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Most athletes raise their fists in triumph after a win. When Noah Lyles, an American sprinter, won gold in the Olympics 100-metre race in August, he held his hands out in front of him, wrists together and fingers extended, as though getting ready to catch a large ball.

The gesture may have seemed odd, but fans of Japanese animation knew immediately that Mr Lyles, an avowed fan of the genre, was making a reference to a popular franchise, Dragon Ball . Bloomberg Businessweek Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Introducing your Newsfeed Follow the topics, people and companies that matter to you.

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