A Tokyo-based television news anchor was fired from her job and faced online backlash after a controversial post on social media in which she criticised men's hygiene habits. According to the South China Morning Post (SCMP) , Yuri Kawaguchi, 29, is a freelance announcer known for her feminist views. She also works as a lecturer on harassment prevention.
She faced severe backlash online after she claimed that men's body odour was hard to endure and suggested they shower more often. In a now-deleted post on X (formerly Twitter), Ms Kawaguchi voiced her frustration about men's hygiene during the sweltering summer months, per the outlet . "I'm really sorry if there's a personal situation, but the smell of men in the summer or the body odour of unsanitary people is so uncomfortable," she wrote, advising men to shower more frequently and use deodorant.
"I want to be clean, so I take several showers a day, use freshening wipes, and apply sweat inhibitors year-round. I think more men should do this," the 29-year-old added. Ms Kawaguchi's post, perceived as discriminatory against men, offended many online.
"Only blaming men is infuriating and undoubtedly discrimination. Women, especially older women, can have body odour too. I'm really uncomfortable with this," one social media user wrote.
Her post also prompted scrutiny of her private life, including her divorce. She was labelled as a "materialistic woman out of touch with the struggles of ordinary people". As the controversy escalat.