MELBOURNE, Australia , July 22, 2024 /PRNewswire/ -- Janai, the leader in fine diamond jewellery, is proud to announce their commitment to sustainability through the offering of ethical diamonds and promoting responsible mining and manufacturing practices. As part of this initiative, Janai is dedicated to offering a selection of diamonds which can be reliably tracked and traced, using blockchain and digital reporting technologies to map their journey throughout the supply chain. Providing the possibility for a diamond engagement ring that is not only beautiful, but also ethically sourced.

ETHICALLY MINED DIAMONDS "We believe more clients are demanding transparency and traceability with their diamonds. With discerning clients having concerns around origins and authenticity" said Timothy Sung , Director of Janai. "True luxury is about more than just exquisite design and craftsmanship.

It's also about making a positive impact. Our commitment to sustainability is reflected by providing diamond options that are responsibly sourced." One of the key elements of Janai's sustainable practices is transparency.

Customers can trace the journey of their diamond from the source to the finished piece of jewellery, by purchasing those registered with Sarine or TracrTM . These partnerships with certified ethical suppliers use Digital Reporting ensuring complete confidence for customers in the ethical integrity of their purchase. This level of transparency is made possible through their digita.