Technology giant Dyson is raising eyebrows with perhaps its most left-field product launch to date, and the first in its 30-plus-year history to not require electricity. Hair serums. James Dyson: “We like to learn things for ourselves and find new ways.
” It’s a bold move for a company that has built its reputation on bagless vacuums and, more recently, hairdryers and headphones. There’s a long history of companies that have ventured too far out of their core competency, with some eventually paying the price and falling into irrelevance. For James Dyson, however, the foray into styling products shouldn’t come as much of a surprise.
The company’s founder and chief executive, who, according to the Bloomberg Billionaires Index, has a fortune of $US18.4 billion ($28.8 billion), said in an interview that Dyson had been researching hair health and associated problems over the past 12 years.
“We know from our research that most Australian women are not happy with the hairstyling product they have purchased,” he said. Dyson’s new hair serum range. “Most retention products use simple polymers in their formulations, which create a brittle, glue-like hold between fibres that act to lock the strands of hair and impart that crunchy feel that I am sure we have all experienced.
” “We’ve engineered something that works differently. It started with research into new and different ingredients. This led us to chitosan, a complex macromolecule derived from oyster mushroom.