James Argent seems to have found the woman of his dreams (Picture: Instagram) Former Towie star James Argent has debuted his new romance for the world to see – and he's got a real-life beauty queen on his arm. The reality TV icon is now dating Nicoline Artursson, a Swedish fashion model who won Miss World Sweden in 2011. Nicoline, 31, and Arg, 36, went public with their relationship by sharing a series of snaps, proving they're already a solid match as they complemented one another's outfits in different shades of purple.

Uploaded to Arg's Instagram, the sweet pics captured the lovebirds cuddled up on a date night, Arg wrapping a protective arm around his other half as they tucked into delicious grub. Noting how significant their romance was at this point in his life, Arg's caption read: 'I honestly started to think that it might not happen for me but I found you and everything changed!' Tagging Nicoline, he added 'Jag älskar dig', which translates to 'I love you' in English. He's dating a real-life beauty queen (Picture: Instagram) Nicoline Artursson is a former Miss Sweden (Picture: Instagram) Expressing her adoration right back, his girlfriend wrote in the comments: 'I love you so much, my man, my James ❤️❤️❤️' Fans and famous pals of Arg's were keen to congratulate him on his new lover, with ex-Towie star Ferne.

.. Emily Bashforth.