Boxing superstar and marketing genius announces robust partnership with popular burgers, brats and brews concept ARLINGTON, Texas , Oct. 17, 2024 /PRNewswire/ -- As Jake Paul prepares for the Fight of the Century against the legendary Mike Tyson at Arlington's AT&T Stadium on Friday, Nov. 15 , he's landing another heavyweight punch — this time in the kitchen.
Today, the Paul Team announced a groundbreaking partnership with Dog Haus , the award-winning national restaurant & sports bar brand. This multifaceted partnership spans across the Dog Haus ecosystem, including marketing leadership, in-store experience, culinary innovation, franchise ownership and the overall strategic vision of the brand. As part of the partnership, Jake Paul and Nakisa Bardarian will join the Dog Haus Board of Directors.
In addition to helping drive the brand's global reach and in-store fan experience, Paul will become a 25-unit franchisee, beginning with four restaurants in Texas – across Dallas , Houston and San Antonio – then expanding to Florida and Jake's home of Puerto Rico . In the lead-up to Paul vs. Tyson, Jake's expanding influence within Dog Haus will be on full display.
Dog Haus will surprise and delight guests with special experiences and offers, roll out innovative menu collaborations, set-up meetings with Jake in person (at select locations) and celebrate his triumphs at "Fight Night Haus Parties" at every Dog Haus location across the nation. "I'm all in," said Paul during his rece.