Jaguar is changing its image and it will go into the premium segment with its very first EV. They have now released their new logo which will fit more in line with the brand's premium identity. Jaguar has a new logo which fits more in line with its new premium identity.
They are reimagining the brand and they will be going up market with their new EV lineup. Their first car will be showcased in all its glory on December 2, at the Art Week in Miami. The production version however, will come by 2026.
The new logo is pretty minimalistic in its design and the script has been changed as well. The script is a combination of upper and lowercase letter which is a little confusing. Its very hyper-modernistic which tells a lot to us about which direction the brand is moving in and we are not glad.
Jaguar is slowly rolling its current lineup of cars and recently stopped selling cars in its home country, the UK. The new lineup will arrive in 2026 and the first car will be a luxury sedan. Since Jaguar is going more upmarket, it now aims to compete with the likes of the Bentley rather than the usual BMW and Mercedes Benz vehicles that it competed with its previous models.
There are no details of the new vehicle but we did get to see some heavily camouflaged images of the upcoming car. It is quite big and bold and does look like a luxury barge. The thing is, we loved the old Jaguar badge quite a lot.
It was classy, and the Jaguar motif at the front with its mouth open was a brash signifier .