JAGUAR raised eyebrows with their new promotional video and images amid a major re-brand. The luxury car manufacturer unveiled their re-invented logos and a teaser of their latest model due to be showcased in December. The colourful advert features a range of models in bold outfits with captions reading "create exuberant", "live vivid", "delete ordinary", "break moulds" and "copy nothing".
However, it doesn't actually show any car which sparked a heated debate among Jaguar lovers. A photo showing just a small part of what appears to be a new motor fuelled even more curiosity. "Intrigued", said one person.
Read More Someone else asked: "Where are the cars in this ad? Is this for fashion?" To which Jaguar replied: "Think of this as a declaration of intent". The company wrote: "The story is unfolding. Stay tuned", and "Consider this the first brushstroke" in other responses.
Tesla owner Elon Musk jumped on the bandwagon and penned: "Do you sell cars?" Most read in Motors Jaguar said: "Yes. We'd love to show you. Join us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar.
" But it appears not everyone was a fan of the new advert. "This is literally the worst rebranding in history," said one. "Never seen such a disaster," agreed a second.
The rebrand is expected to launch on December 2 during Miami Art Week, when the company will unveil a new electric GT model. This comes after Jaguar unveiled a new logo as part of their re-branding to electric only models. The luxury ca.