Jaguar Land Rover has changed its branding, and the reveal is causing people to take a second look. In a post on X , formerly Twitter on Tuesday, the luxury vehicle company shared a video with a simple message: “Copy nothing.” The video starts with a closed elevator and the debut of the new logo appearing.
Eight models wearing vibrant colors walk out of the elevator and are featured throughout the clip. Many social media users expressed their confusion on X after watching the 30 second video, including X owner and Tesla CEO Elon Musk. “Do you sell cars?” Musk replied in a post under Jaguar's video.
“Yes. We'd love to show you ,” the company responded. “Join us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar.
” Other X users did not like Jaguar’s video. “Awful, awful ad,” another user wrote. “Is this supposed to rescue your tarnished brand?” “Quite the opposite,” Jaguar responded .
“This is a renaissance.” Car News: The Mercedes-Benz E-Class is the 2025 MotorTrend Car of the Year Jaguar logo change reveals ‘unique character’, the company says In Monday’s press release , Jaguar explained its new brand identity. “The reimagined Jaguar begins its unveiling today with an all‐new brand identity that establishes its unique character, through a dramatic new visual language,” Jaguar said in the release.
Although the company's name logo will look slightly different, Jaguar plans to keep its signature animal as it leaps into thi.