Article content Jaguar plans to discontinue five of its models, leaving only the F-Pace SUV in current production, as it prepares for an all-electric future. According to a report by Automotive News Europe, Jaguar Land Rover (JLR) CEO Adrian Mardell made the announcement during the company’s report to investors. The five models – the XE sedan (not sold in Canada), XF sedan , F-Type sports car, E-Pace compact SUV, and I-Pace electric SUV – have had “close to zero profitability,” Mardell said during the presentation.
Mardell added that, “We are eliminating five products, all lower value. None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures.” Learn more about the cars Jaguar had already confirmed in March it would discontinue its cars , but at the time it still appeared to stick with its sport-utility models.
The plan appears to be to launch three electric Jaguar vehicles by 2025, including an SUV that would compete with the Porsche Taycan , and have a promised range of around 700 kilometres and a starting price around $167,000 in Canadian loonies. Land Rover will also launch three EVs during that time, starting with an electric Range Rover . All upcoming models will be built on JLR’s “JEA” platform, designed specifically for EVs.
There was no mention of taking the axe to Land Rover, and for good reason. JLR said that at the end of its fiscal year in March 2024, it recorded its best .