JAGUAR is in hot water with its customers, who did not take too kindly to several rebranding changes the company is planning to its luxurious vehicles. Fans of the British car manufacturer slammed the company after it axed its famous big cat logo and swapped it for a glossy new advert. Their new logo features the word Jaguar with each golden letter in lowercase apart from G and U, so it's written as JaGUar.
The logo "seamlessly blended upper and lower case characters in visual harmony," a company spokesperson said. Jag vehicles are perhaps best known for their silver jaguar cat leaping in mid-air with a snarl, along with the roaring jaguar logo. One fan said the company hit "the self-destruct button" when it decided to change the iconic silver jaguar logo.
Read more in The U.S. Sun 'AC UNIT?' Now, Jaguar shared a sneak peek of its latest car on its Instagram account, which was dragged by fans who compared it to an "air conditioning unit.
" "Is it a balcony AC unit?" one person commented. A second asked, "Air conditioning system?" "AC unit on wheels?" questioned another. Most read in Motors "Their rebranding looks like they are gonna sell vapes," joked a fourth person.
Jaguar captioned the photo with a premiere date for the vehicle, December 2, and stated, "Copy nothing" - the company's new marketing slogan. Several people trolled the company, saying, "You should probably start copying something." "You guys should start copying someone.
Anyone. Because this isn't it," a second .