Thursday, October 3, 2024 Lightning may not strike the same place twice, but this summer, the Town of Palm Beach made an exception by selecting Jacober Creative for a second contract as their marketing and public relations agency of record for their state-of-the-art superyacht Marina. Adding to this double success, Jacober Creative’s #IYKYK campaign just garnered two prestigious Visit Florida Flagler Awards. Visit Florida, the main marketing arm for the State, gives out their Flagler Awards, named in honor of historical icon Henry Flagler, to celebrate exceptional tourism marketing efforts in Florida.
Jacober Creative and the Town of Palm Beach Marina earned a 2024 Best of Show for their “If You Know You Know” marketing campaign, and a Bronze Award for the Marina brochure that uses this #IYKYK approach. The campaign is inspired by the popular catchphrase and captures the essence of Palm Beach’s sophisticated quiet luxury. “We do it all for the love of design, but let’s be honest – it’s pretty great to see our clients shine because of our work,” said Paul Jacober, owner and Creative Director of Jacober Creative .
Palm Beach, famous for its oceanfront mansions, pristine beaches, and small-town charm, has long been an exclusive destination for those in the know. The town’s renovated superyacht Marina is a shining example of its upscale allure. Since 2020, Jacober Creative has been instrumental in managing the marketing efforts for the Marina, which reopened i.