If you set me the task of tracking down a beauty lover who hasn’t gone through a Moroccanoil phase, I think I’d be pretty hard pressed to find one. The brand’s iconic treatment shot to cult status not long after its launch in 2008, and I have vivid memories of nearly every beauty blogger I came across (yep, they were bloggers back then not influencers) crediting their shiny, swishy hair to the cult product. If you’re wondering what makes so special, it is all down to the ingredients.
Packed with nourishing , the treatment is lightweight, non-greasy and packed with nutrients that work to get your hair looking and feeling healthy and hydrated. As a wavy-haired teenager at the time, on a constant quest for sleek, shiny strands, it revolutionised the way I cared for my hair—and from then a love affair with the brand began. Fast forward over 15 years and Moroccanoil is still creating some of my favourite hair care products (as well as a few body care ones too—but more on that later) and, while the original oil may still hold for most loved among beauty fans, it’s definitely not the brand's only claim to fame.
Alongside the classic treatment, you’ll also find some more underrated and lesser known gems, including a seriously delicious smelling so you can douse yourself in their now signature scent. So, because I’m not one to gate keep, I thought it was about time to share my favourite Moroccanoil products. Keep scrolling to see the edit.
.. You’re probably already.