This Morning: Alice Beer shares supermarket savings tips ITV viewers have ridiculed Alice Beer ’s money-saving segment on This Morning . The magazine programme’s consumer editor discussed smart shopping swaps while imploring hosts Rylan Clark and Josie Gibson to forgo purchasing takeaway coffees. On Monday (August 12), 59-year-old Alice revealed her latest project—a daily staple on This Morning called ‘Save In Seven Days’.

The strand will see the expert revealing little-known hacks listeners can employ to save over a thousand pounds per year. During the first episode, Alice explained to ITV fans how they can embark on the ‘Penny A Day’ event and save themselves £667.96 over the year.

The practice sees challengers putting 1p into a pot on the first day, 2p on the second day and so on. She also revealed that if you cut your £3.50 takeout coffee down, you could save around £182 per year.

Moreover, the broadcaster encouraged friends and relatives to ‘share’ memberships and streaming service subscriptions to cut down costs. Elsewhere Alice discussed how the Cost of Living Crisis has affected our grocery shopping habits. “We’ve all switched to own-label brands in the supermarket,” she began.

READ MORE ITV This Morning viewers 'fume' at show within minutes as host drops C-bomb live Alice Beer presented her saving tips on Monday's episode of This Morning. (Image: ITV) “But there are a few stubborn labels we refuse to switch on like the big Coca-Cola’s, .