It's not your wrinkles making you look old! I'm a 53-year-old beauty expert: this is why your hair is ageing you and the three things you should be doing to turn back the clock

It's not your wrinkles making you look old! I'm a 53-year-old beauty expert: this is why your hair is ageing you and the three things you should be doing to turn back the clock By Hannah Betts For The Daily Mail Published: 16:45 BST, 11 August 2024 | Updated: 16:56 BST, 11 August 2024 e-mail View comments At 53, my hair has collapsed, died, passed over. Its texture has gone from soft and shiny to limp at the roots, plus ghastly, frizzy thatch through the middle and ends. It's so hideous I've been tying it back all the time – not a good sign.

Distraught, I put myself in the hands of midlife hair champion, Zoe Irwin, 57, John Frieda Creative Director, and the woman behind 52-year-old Lisa Snowdon 's ageless tresses. Zoe's beef with middle-aged hair is that too many women feel forced to go lighter when this doesn't suit them, while others become 'jarring brunettes'. It is clear which category I fall into.

Despite hardly having any grey, I have deployed crude concealing techniques, leading to a parched, porous block of inky, over-saturated colour. Many women feel forced to go lighter with middle-aged hair when it does n't suit them I've fallen into the midlife trap of paying attention to my skin, while letting my hair fall into ruin. I am by no means alone.

This has led to the trend known as the 'skinification' of hair, granting it the focus we lavish on our faces, and bolstering it with complexion ingredients such as peptides, hyaluronic acid, collagen and niacinamide. Now Zoe.