HO CHI MINH CITY, Vietnam , Oct. 3, 2024 /PRNewswire/ -- ITE HCMC 2024 officially concluded with resounding success. The event's highlight was ITE HCMC being honored with the " Asia's Best Trade Show" award at the World MICE Awards Ceremony.
Once again, ITE HCMC reaffirms its position as one of the most significant, reputable, and influential tourism and trade promotion events in the Asia region. Under the theme " Sustainable Travel, Creating Future " , ITE HCMC 2024 successfully organized 9 seminars and in-depth forums in collaboration with domestic and international agencies. The event featured 55 leading experts from the tourism industry addressing key issues and providing valuable insights.
For the first time, CNN joined as the official broadcast media, showcasing Vietnam tourism and ITE HCMC 2024 on its Marketplace Asia program. Moreover, the communication efforts received widespread acclaim, with over 2,700 news articles and images generated around the event. This extensive media coverage highlighted key aspects of the Expo, providing continuous updates and in-depth information, and significantly enhanced the event's visibility and impact both locally and internationally.
ITE HCMC 2024 successfully attracted hundreds of buyers, sellers, and media from 39 countries and territories, welcoming approximately 26,000 visitors over its three-day span. The event facilitated over 11,460 B2B business meetings between 220 international buyers and more than 480 exhibiting companies.