An uber confident Italian stallion who put his old jeans up for sale on Marketplace has revealed a US bidder paid for the jeans – but demanded they be dispatched unwashed. Heartthrob Mario Graziano, originally from Milan but now living in Plymouth, has carved out a name for himself on the Facebook selling platform. The amateur model, who Susanna Reid called an 'unlikely pin-up' when he made a surprise appearance on Good Morning Britain, recently turned heads selling an old pair of jeans he bought in a charity shop.

He put the stonewashed blue jeans on 'Let's flog it Cornwall' and quickly went viral, with Facebook users admiring his poses. Asked if he was shocked by the 6,000 likes and counting, he told "I was at first but I have always been an outgoing person and I have enjoyed all the attention I have received. "I have been on two game shows and now have a big following from around the world.

This has allowed me to sell my merchandise." The merchandise in question is keychains, postcards, pens with pictures of Mario inside and gift bundles that he flogs on eBay. A personalised 'Happy birthday love Mario' bag will set you back just £7.

99, for example. Inside, you get a pen, fridge magnet, a couple of pictures of the man himself and even a personalised birthday message. Mario said he doesn't make a living from his merch, but he enjoys making it and always receives positive feedback from fans the world over.

"I get lots of messages everyday from people wanting to come on my .