Last August, Ximena Sariñana had a crazy idea: What if Mexico City hosted a massive festival à la Corona Capital, but made up of only women-led acts? The Mexican singer hit up her friend and singer Francisca Valenzuela who launched a similar fest Ruidosa Fest in Chile, and asked OCESA promoter Itzel Gonzalez Flores out to dinner to present her with the idea. They immediately got to work. “After our chat, we knew.
‘It’s time,’” recounts Sariñana. “In two months, Itzel already had a team and we started setting everything up.” This weekend, the labor of their work together over the last year will come to life with Festival Hera HSBC at Mexico City’s Autodromo Hermanos Rodriguez.
The first iteration of this women-led festival will host roughly 50,000 festivalgoers — of all gender identities — for a diverse set of performers completely made up of women-led acts and female-identifying performers. Camila Cabello , Danna Paola , Demi Lovato , Kesha, and Evanescence will be among the headliners, and the festival will also feature growing Latin stars from Maria Becerra and Yahritza y Su Esencia to Villano Antillano and Rubio. “For me, living in such a vibrant festival city like Mexico City, it was surprising to me there hadn’t been something like this,” says Sariñana.
“This is about creating community and leaving a mark on our country.” A post shared by Festival Hera HSBC (@festivalherahsbc) Sariñana sees this woman-focused festival, named after .